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Adinqra Digital: Changing Perceptions Through Design

“We noticed a gap in terms of how certain businesses are perceived and we wanted to ensure that there’s no reason why a Western brand should be better received than our own.” Raymond Edusei &…

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Ride Hailing Technology in Africa – A Welcomed Disruption?

In most major cities ride-hailing technology has become part of everyday life (I personally could not imagine mine without my Uber app!) In recent years the disruptive industry has launched in Africa with large players…

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African Inspired Holiday Lookbook

For my girls trip this summer I wanted to bring along some African inspired pieces from some of my favourite brands. It wasn’t difficult though as so many have become my regular go-to’s! Here, I’ve picked…

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The Fashionomics Series: Erenti

“Working with Nigerian tailors has given me the opportunity to combine the style and insights of the diaspora with the Nigerian market.” Osborne Ojarimoni – Founder and Designer of Erenti (Ee-ren-ti) _____ The third and final…

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The Fashionomics Series: ONCHEK.com

“Focusing on Made in Africa is so empowering because there is just so much opportunity.” Chekwas Okafor – Founder, ONCHEK.com _______ The African Luxury series continues this week with an interview with Chekwas Okafor Founder…

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